Our Brand Story
Brand Story!
XARTFIVE by Ivan Angelov
Hello dear readers, today I want to tell you about a poor boy from the western part of Sofia, where the idea for this brand was born!
More than 5 or 6 years ago, during a sleepless night, I created the brand "X-5". Here's what it means:
"X" stands for extremely — something crazy and forbidden. ART represents art and a way to express yourself with a palette. And finally, FIVE comes from my favorite number and the date I was born!
It all started when I picked up a brush and began spraying a baseball cap with a visor. I added some white splashes, then some pink, and something interesting and stylish emerged. I started customizing clean clothes and hats, painting on them, and then sharing them for fun on my page. People's reaction surprised me when they started ordering and asking for more pieces. Then I moved to a stage of wrapping my items and spraying paint on them, creating an interesting combination that people also loved. Everything was going well until I encountered the interest of investors and people with means who wanted to "help" me develop my business. It didn't work out, and I had to return their investment with no success for me or my brand. But as you know, not everything is "sunshine and roses." From that moment on, I understood that this isn't just a brand and business for me — it's a passion and a way to express myself in every creation I make.
I remember when I was younger and wanted short ripped jeans. I would go with my mom and dad to a flea market called Bitak, and from there I'd take old worn jeans and transform them into something interesting and comfortable to wear. I did the same with t-shirts, long-sleeve blouses, and hoodies.
I'd tear, cut, scrape with a kitchen grater, and then spray with an old paintbrush, asking myself: why wear someone else's clothes when I can wear something that's truly mine!
Street fashion style and feeling have been inside me since early childhood.
I love dressing well, combining certain styles, and always with the right accessories!
Made with care and unconditionally loved by our customers, this signature bestseller exceeds all expectations.
